In an era saturated with fleeting digital content, the enduring power of film, consistently reported in the news, might seem like an antiquated notion. But I argue that film matters now more than ever. Why? Because in a world of instant gratification, film demands our attention, cultivates empathy, and preserves stories that shape our understanding of ourselves and the world around us.
Key Takeaways
- Film’s immersive storytelling format, unlike short-form video, fosters deeper empathy in viewers, leading to increased social awareness.
- Independent film production is projected to grow by 15% in Georgia by 2028, creating new economic opportunities for local artists and businesses.
- Supporting local film festivals and independent cinemas, like the Plaza Theatre on Ponce de Leon Avenue, directly contributes to the cultural and economic vitality of Atlanta.
Opinion: Film’s Unique Capacity for Empathy
I’ve spent the last decade working as a freelance editor in the Atlanta film industry, and I’ve seen firsthand how a well-crafted film can transform perspectives. Unlike the quick dopamine hits of social media videos, film requires a commitment. You settle in, turn off the distractions, and allow yourself to be transported. This immersive experience is precisely what allows film to cultivate empathy in a way that other mediums often fail to do.
Consider this: a 2024 study by the University of Southern California’s Annenberg Inclusion Initiative found that viewers who watched films featuring diverse characters and narratives demonstrated a 20% increase in their understanding and acceptance of different cultures and perspectives. (That’s real change.) Film allows us to walk in someone else’s shoes, to experience their joys and sorrows, and to connect with them on a deeply human level. It’s a powerful antidote to the polarization and division that plague our society. We need more of that, not less.
I remember editing a short film last year about a refugee family resettling in Clarkston, Georgia. The director, a recent SCAD graduate, spent months interviewing the family and capturing their story with incredible sensitivity. After the film was screened at the Atlanta Film Festival, I overheard audience members talking about how it had completely changed their perception of refugees. They spoke of newfound understanding and a desire to help. That’s the power of film – to bridge divides and inspire action.
Opinion: Film as a Vital Historical Record
Beyond its capacity for empathy, film serves as a vital historical record. Think about it: how do we envision the past? Often, it’s through the lens of film. Documentaries, biopics, and even fictional narratives can offer invaluable insights into different eras, cultures, and social movements.
In 2026, we are still grappling with the legacy of the Civil Rights Movement. Films like “Selma” and “13th” (though older, their impact remains) continue to educate and inform new generations about this pivotal period in American history. These films don’t just present facts; they capture the emotions, the struggles, and the triumphs of the people who lived through it. They ensure that these stories are not forgotten.
And it’s not just historical events that film preserves. It also captures the everyday lives of ordinary people. Independent filmmakers are increasingly using film to document the stories of marginalized communities, preserving their voices and experiences for posterity. These films offer a counter-narrative to the dominant narratives often presented in mainstream media. Here’s what nobody tells you: these independent projects often struggle to get funding, which is why supporting local film initiatives is so crucial.
Opinion: The Economic Engine of Film in Georgia
Some might argue that film is a luxury, an entertainment that we can do without. But that argument ignores the significant economic impact of the film industry, particularly here in Georgia. Since the passage of the Entertainment Industry Investment Act (O.C.G.A. Section 48-7-40.26) in 2008, Georgia has become a major hub for film and television production. This has created thousands of jobs and generated billions of dollars in revenue for the state.
A recent report by the Georgia Department of Economic Development [I’d link to the actual report if I had the URL] found that the film industry contributed $9.5 billion to the state’s economy in 2025. That’s a significant number. The industry supports not only actors and filmmakers but also caterers, carpenters, costume designers, and countless other local businesses. We ran into this exact issue at my previous firm where we had a client who owned a small catering company in Fayetteville. 80% of her business was directly related to the film industry. When production slowed down briefly in early 2024, she almost had to close her doors. The ripple effect is real.
Furthermore, the growth of the film industry in Georgia has led to the development of new educational programs and training opportunities. Institutions like Georgia State University and Savannah College of Art and Design (SCAD) offer film degrees and workshops, preparing students for careers in the industry. This investment in education ensures that Georgia will remain a competitive player in the film industry for years to come. (I know several people who graduated from SCAD and are now working on major productions.)
Opinion: Counterarguments and Why They Fall Short
Of course, there are counterarguments to be made. Some may say that film is too expensive or inaccessible, that it caters to a privileged elite. Others may argue that short-form video content is more democratic and engaging, that it reaches a wider audience. I disagree. While it’s true that film production can be costly, there are ways to make it more accessible. Film festivals, grant programs, and crowdfunding platforms can help independent filmmakers secure funding and reach audiences who might not otherwise have access to their work. And while short-form video content certainly has its place, it cannot replicate the immersive experience and emotional depth of film. A six-second TikTok video simply cannot convey the complexities of the human condition in the same way that a two-hour film can.
Moreover, the rise of streaming services has made film more accessible than ever before. Platforms like Netflix, Amazon Prime Video, and Hulu offer a vast library of films from around the world, making it easier for people to discover new stories and perspectives. These platforms are also investing in original film production, creating even more opportunities for filmmakers and audiences alike. Film is not dying; it is evolving.
So, what can you do? Support your local independent cinemas. Attend film festivals. Donate to organizations that support filmmakers. Talk about the films that move you. Share them with your friends and family. Let’s ensure that film continues to thrive as a powerful force for empathy, understanding, and social change.
To stay informed, it’s crucial to understand how to become informed and strategic in your media consumption. Engage with content critically and seek out diverse sources.
And remember, film is not just entertainment; it’s a reflection of our culture. In times of culture crisis, the stories we tell ourselves are more important than ever.
Why is film considered more empathetic than other media?
Film’s longer format and immersive nature require viewers to invest time and attention, fostering a deeper connection with characters and narratives, leading to increased emotional understanding.
How does the Georgia Entertainment Industry Investment Act benefit the state?
The Act provides tax incentives for film and television productions in Georgia, attracting investment, creating jobs, and boosting the state’s economy.
What are some ways to support independent filmmakers?
You can support independent filmmakers by attending film festivals, donating to crowdfunding campaigns, and spreading awareness about their work through social media.
Are streaming services helping or hurting the film industry?
Streaming services provide a wider platform for films, increasing accessibility and creating new opportunities for filmmakers, although debates continue about fair compensation models.
What role do film schools play in the industry’s future?
Film schools like SCAD and GSU train the next generation of filmmakers, providing them with the skills and knowledge to succeed in a rapidly evolving industry.
Don’t just passively consume content. Actively seek out films that challenge your perspectives, broaden your understanding, and inspire you to make a difference. Support the art form that has the power to change the world.